DBS Content & Search

Links aren't built.
They're earned by design.

SEO, link building and content development from one of the UK's most experienced teams – where design isn't an afterthought. It's the reason the links arrive.

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SEO LINK BUILDING DIGITAL PR CONTENT DEVELOPMENT UK
Trusted by teams at
Google IBM Ford Johnson & Johnson The Hartford
01 / The Thesis

Most link building fails because the content isn't designed to be linked to. Links are earned at the content-and-design stage – not the outreach stage. We build the assets worth linking to, in the first place.

Outreach is the last 10%. The first 90% is whether the thing deserves to exist. AI has commoditised production. Taste and judgement are the moat.

02 / Services

Four disciplines. One argument.

01 / SEO STRATEGY

Rank for the searches that pay.

Technical SEO, site audits, on-page optimisation, competitor analysis and local SEO – every engagement starts with the search landscape, not a template.

Get in touch 02 / CONTENT

Content that earns its keep.

Content strategy and development with linkability and search intent baked in from day one – articles, infographics, interactive experiences and custom tools designed to be link magnets.

Get in touch 03 / LINK BUILDING & DIGITAL PR

We don't buy links. We earn them.

Digital PR campaigns, national surveys and press-ready editorials that earn coverage on national and international media – with campaign readerships that usually exceed one million.

Get in touch 04 / LLM OPTIMISATION

Rank in Google. Get cited by AI.

Content structured to be discovered and cited by large language models as well as traditional search – built with best-in-class tools alongside our proprietary AI systems.

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03 / Results

Earned the hard way, counted the easy way.

Case Study 01 – Client withheld under NDA
SECTORFashion / Ecommerce
CAMPAIGN24 months
SPEND£215k (ex. VAT)
METRICS VERIFIEDJuly 2026

Data-driven SEO and content that turned search and AI visibility into ecommerce revenue.

RESULT
918% ROI. £2.19m in new organic revenue.

187 pieces of original content. 138% more search-referred traffic, 22k+ AI-referred sessions a month, and 178 page-one keywords – up from 11 at the start. Client name available on your discovery call.

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Discipline – SEO & Content
MEASUREPage-one rankings
SCOPEAll campaigns
TIMESPANTwo decades, near enough

Rankings that compound – from global tech to local retail.

RESULT
Tens of thousands of page-one rankings.

Earned across content strategy, technical SEO and on-page optimisation – for fashion brands, local retailers, training providers and enterprise teams alike.

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Discipline – Links & Digital PR
MEASUREEarned links & coverage
READERSHIP1M+ per campaign
PAID PLACEMENTSZero

Digital PR the press actually wants to cover.

RESULT
Hundreds of thousands of earned links.

Surveys, editorials and interactive assets that give journalists a reason to run the story – and a reason to link. Built to deserve the coverage.

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Coverage earned on
BBC TIME Forbes The Washington Post Business Insider Mashable Entrepreneur Mail Online The Mirror METRO Complex Mic
04 / Why DBS

Holistic. Expert-led. Built on proven technology.

SEO only works when content, technical and links pull in the same direction. That's the whole pitch.

01APPROACH
Holistic

Content, technical SEO and link building – one team, one strategy.

No hand-offs, no silos, no finger-pointing between agencies.
02PEOPLE
Expert-led

Nearly two decades of campaigns that earned their results.

Experience you can't shortcut – or prompt-engineer.
03TOOLING
Proven technology

Best-in-class tools alongside proprietary AI systems.

Built to find the opportunities the off-the-shelf stack misses.