Definitions worth citing. Comparisons worth trusting.

Short, definitive answers on SEO and AI search – each one written to settle its question, not to fill a page. The vocabulary of AI search is still being written; this is our working dictionary.

AI search, defined

• →What is LLM optimisation?
• →What is generative engine optimisation (GEO)?
• →What is an answer engine?
• →What is AI-referred traffic?
• →What is citation rate?
• →What are AI crawlers?
• →What is llms.txt?

Earning links

• →What is an earned link?
• →What is a linkable asset?
• →What is digital PR?

Making the decision

• →SEO agency vs in-house: the actual costs
• →Link building vs digital PR: which earns what?
• →How to choose an SEO agency