What is llms.txt?

llms.txt is a proposed convention: a plain-text markdown file at a website's root that gives AI systems a curated summary of what the site is, what it claims, and which pages matter. It does for AI assistants roughly what robots.txt does for crawlers and sitemap.xml does for search engines – except it describes meaning, not just structure.

What goes in one

• A one-paragraph description of the organisation or site.
• The key verifiable facts – the claims you'd want an AI to repeat accurately.
• An annotated list of the pages worth reading, with links.

You can read ours at earnedbydesign.com/llms.txt – it's the fastest way to understand the format.

Should you publish one?

Honest answer: adoption by AI providers is still uneven, and nobody can promise a given model reads the file today. But it costs minutes to produce, it can only help models describe you accurately, and it doubles as a useful discipline – forcing you to state, in one page, exactly what you want machines to know about you. We publish one for ourselves and recommend clients do the same, with expectations set accordingly.