The team behind the thesis.
DBS Content & Search is the SEO and content division of Designbysoap Ltd – a UK studio that has spent nearly two decades earning rankings, links and press coverage for clients from global technology companies to local retailers.
Why "earned by design"?
Because the two words carry the whole argument. Most agencies treat design as decoration and links as a numbers game. We think they're the same discipline: a link is a judgement about whether something deserved to exist – and that judgement is made at the content-and-design stage, long before any outreach email is sent.
So we build the asset first. The strategy, the data, the design, the words. Then we take it to the people who'd want to reference it. That approach has earned tens of thousands of page-one rankings, hundreds of thousands of links, and coverage from the BBC to The Washington Post – and it's why teams at Google, IBM, Ford, Johnson & Johnson and The Hartford have trusted us with theirs.
The directors
John Pring
Leads SEO strategy, technical delivery, link building and digital PR across every engagement – from the first audit to the monthly reporting. If you get in touch, John is the one who replies.
Rob Thomas
Leads content strategy, production and design – the asset side of earned by design. Every article, infographic, interactive and campaign creative ships through Rob's team.